Hey Malbec's Comic Book Wine Saves Wine Lovers from Boring Packaging

By: Laura McQuarrie - Published: Aug 19, 2014 • References: matiasriccitelli & thedieline
Matias Riccitelli Wines' 'Hey Malbec' has a comic book wine packaging that really packs a punch. The label design was developed by the graphic designers of Estudio Iuvaro, building off of the idea that this wine is one with superpowers.

The wine bottle is presented like a vintage comic book itself, featuring a graphic illustration of a superhero who is on a mission to keep the world's supply of wine flowing. Instead of just a simple black and white color scheme, the bottle features a bright and kicky aqua coloring. On the top of the bottle is a wrapper to cover the bottle's neck and opening that features a small image of a searchlight, signifying that there are likely people nearby who are in dire need of wine. Stats for Superhero-Inspired Wines Trending: Older & Warm
Research: 2,604 clicks in 91 w
Interest: 1.1 minutes
Concept: "comic Book Wine"
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: quirky quacking branding, alcoholic tea mixers, and portable vino pouches.