Men's underwear brand Naked is making its way to the women's scene with a new line of comfortable underwear and lingerie.
CEO Carole Hochman is making it her goal to capitalize on the growing fascination of style with comfort. The sleepwear and loungewear used in the women's line resembles the same material from its established men's line. Soft, eco-friendly and luxurious cotton will be used to produce a variety of products patterns and prints including bralettes, hipsters, boyshorts, chemises, robes, camisoles, lounge pants and PJ sets.
Naked believes that comfort, practicality and fashion are all necessary elements in a woman's wardrobe. Extravagant material like modal, chantilly lace and mesh and pima cotton will be utilized to maximize comfort.
The new line will be featured at Curveexpo, a trade show with the latest in intimate, swimwear and accessories.
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