While the Comfort Gun could be dismissed as a hipster take on the hot water bottle, joining the ranks of other similarly tweaked traditional objects, it is a comment on America's obsession with such weapons. Specifically inspired by John Lennon’s 'Happiness Is a Warm Gun,' which was written as a sendup to an NRA ad emblazoned with the slogan, the comfort gun embodies the feelings many people have towards their firearm.
Created by Francis North, a second-year graphic design student at Kingston University, the Comfort Gun plays on the idea of sleeping with a gun under the pillow. North writes, "The overlying theme was that guns were a form of comfort, in a kind of twisted and ironic way, but I quite liked this."
Stats for Hot Water Bottle Firearms
Trending: Older & Mild
Research: 1,142 clicks in 154 w
Interest: 1.1 minutes
Concept: Comfort Gun
Related: 65 examples / 50 photos
Segment: Males, 12-55
Comparison Set: 24 similar articles, including: victorian china weapons, sneaker assault rifles, and real-life video game amunition.
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