Taking the art of coffee very seriously, Yardstick Coffee's just launched colorful branding designs are simple, fun, chic and very eye-catching.
Wanting to spread awareness about the amazing specialty coffee that can be found in the Philippines, the logo (which is an integral part of the whole colorful branding design) was created in a way to resemble an upside down national flag of Philippines.
Mixing and matching different colors to give the brand a sense of playfulness, the brand's philosophy of passion and finding fun in their craft shines through. The almost clinical clean lines that are used in the designs show a different side to the label, the more series side, which focuses on make a traditional age-old craft into a specialty coffee that everyone would want a sip off.
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