Colorado State Patrol Billboard Drives Home 'Don't Tailgate' Message

By: Katie Cordrey - Published: Aug 16, 2010 • References: adsoftheworld &
A recently-installed Colorado State Patrol billboard reads, "Tailgating Isn't Worth It. Give Trucks Room. It's The Law." To make the message visual, the image of an automobile colliding with the back end of a truck fills the display space.

What makes the attention-getting outdoor advertising unique is the way the collision seems to have buckled the ad surface. The billboard face is pleated and torn at the point of impact and even seems to pull at the corner as if strained from the collision's force. This Colorado State Patrol billboard is a smash hit. Stats for Truck Collision PSAs Trending: Older & Average
Research: 3,103 clicks in 301 w
Interest: 4 minutes
Concept: Colorado State Patrol Billboard
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: love-driven safety messages, gruesome shockvertising, and crash test pandas.