The Color Wow Dream Coat Spray Has Award-Winning Waterproofing Tech
Laura McQuarrie — September 22, 2023 — Fashion
References: colorwowhair & byrdie
Consumers crave "glass hair" because of its universally appealing look of extreme shine, smoothness and health, and the Color Wow Dream Coat Supernatural Spray achieved viral status for its remarkable ability to deliver these incredible results for all hair types. One of the newest products from the brand is the Extra Strength Dream Coat featuring award-winning waterproofing technology to keep frizziness at bay while locking in moisture.
This coveted hair product sprays on easily and delivers stunningly smooth and shiny results. This formula for dry, dehydrated, curly, coily and porous hair is heat-activated and lasts through multiple shampoo washes. Making the most of this spray means using it after shampooing, conditioning and towel drying, and repeating the process every three to four washes.
This coveted hair product sprays on easily and delivers stunningly smooth and shiny results. This formula for dry, dehydrated, curly, coily and porous hair is heat-activated and lasts through multiple shampoo washes. Making the most of this spray means using it after shampooing, conditioning and towel drying, and repeating the process every three to four washes.
Trend Themes
1. Glass Hair - Consumers crave the universally appealing look of extreme shine, smoothness, and health.
2. Waterproofing Technology - The Color Wow Dream Coat Spray features award-winning waterproofing technology to keep frizziness at bay while locking in moisture.
3. Heat-activated Formula - The Extra Strength Dream Coat spray works by using a heat-activated formula that lasts through multiple shampoo washes.
Industry Implications
1. Beauty and Cosmetics - The glass hair trend has created a demand for hair products that deliver extreme shine and smoothness.
2. Haircare - The Color Wow Dream Coat spray with its waterproofing technology offers a disruptive innovation opportunity for the haircare industry to address frizziness and lock in moisture.
3. Fashion and Style - The glass hair trend has become a fashion statement, creating opportunities for the fashion and style industry to promote the look of extreme shine and smoothness.
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