The Phyto Color Extend Mask Prolongs Shine, Intensity and Radiance
Laura McQuarrie — January 17, 2024 — Fashion
References: ca-en.phyto & instagram
People who get their hair professionally colored usually want to make the most of their investment with at-home products that will help to preserve and extend the vibrancy of their chosen hair color, and the Phyto Color Extend Mask is one such solution. This at-home treatment mask for colored and highlighted hair was created to prolong the shine and intensity of color, all the while boosting its radiance for up to nine weeks.
The damage-repairing hair mask taps into the power of a rice peptide complex, tara tannins and young sunflower shoot extract, plus karanja oil for nourishment and white mallow extract for amplified brilliance. Using this color-preserving hair mask is as simple as applying to the lengths after shampooing and leaving it for up to seven minutes before rinsing.
The damage-repairing hair mask taps into the power of a rice peptide complex, tara tannins and young sunflower shoot extract, plus karanja oil for nourishment and white mallow extract for amplified brilliance. Using this color-preserving hair mask is as simple as applying to the lengths after shampooing and leaving it for up to seven minutes before rinsing.
Trend Themes
1. Color-extending Hair Products - The Phyto Color Extend Mask offers a solution for consumers looking to preserve and enhance the vibrancy of their professionally colored hair.
2. Natural Hair Care Products - The use of rice peptide complex, tara tannins, sunflower shoot extract, karanja oil, and white mallow extract in the Phyto Color Extend Mask taps into the growing trend of natural ingredients in hair care.
3. At-home Hair Treatments - The convenience and effectiveness of at-home hair masks like Phyto Color Extend Mask cater to individuals who want to maintain the shine, intensity, and radiance of their color-treated hair without frequent salon visits.
Industry Implications
1. Hair Care - The Phyto Color Extend Mask falls within the hair care industry where there is an opportunity for disruptive innovation in color-preserving products and natural ingredient-focused solutions.
2. Beauty - The beauty industry can leverage the increasing demand for at-home hair treatments, tapping into consumer desire for products that help preserve hair color and radiance.
3. Salon Services - The use of at-home color-preserving hair masks like the Phyto Color Extend Mask presents an opportunity for the salon services industry to adapt and provide complementary professional services and guidance for maintaining vibrant hair color at home.
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