Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,468 inspiring examples.
Trend Reports
Discover why 1,234 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,377 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,234 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,377 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,468 cutting edge ideas.

Pictograph Food Labels

Collin's Butchers' Brand Identity is Modeled After Visual Charts

— June 21, 2016 — Lifestyle
Collin's Butchers' brand identity is inspired by visual pictograph charts that present data through simple illustrations and recognizable symbols. The food company's sausage packaging is conceived by Ireland-based graphic designer Carol McGovern who opts for a mix of eye-catching illustrations and simple text.

The result is Venison and Toulouse sausage packaging that is both attention-grabbing and informative. In addition to spotlighting Collin's Butcher's logo, general nutrition facts and freshness stamps that promote its ethical values, this branding also features illustrations of key ingredients.

While the company's Venison sausage packaging boasts pictograph-inspired symbols of its thyme, red onion and parsley additives, its Toulouse flavor is accented with garlic, herb and red wine drawings. Promoting its products with simple and familiar symbols, this food brand targets design-conscious consumers and makes use of pictograph templates in a unique way.
Trend Themes
1. Pictograph-based Packaging - Food packaging and brand identity inspired by visual pictograph charts present opportunities to visually communicate information about a product to design-conscious consumers.
2. Simple and Familiar Symbols - Using simple and familiar symbols to convey information on food products opens up opportunities for disrupting traditional labeling practices and targeting visually-influenced consumers.
3. Ethical Values in Branding - Incorporating ethical values into branding, such as freshness stamps, provides an innovative opportunity to differentiate products and appeal to informed and conscious consumers.
Industry Implications
1. Food and Beverage - The use of innovative visual pictograph charts in food packaging provides opportunities for companies to create value and differentiate themselves in the market.
2. Graphic Design - Pictograph-inspired branding and packaging presents an opportunity for graphic designers to create unique and distinctive visual identities for food-related companies.
3. Consumer Goods - Incorporating ethical values and visually-influenced designs in brand identity and packaging holds promise for disrupting the traditional consumer goods industry and creating new market opportunities.
6.1
Score
Popularity
Activity
Freshness