Collin's Butchers' Brand Identity is Modeled After Visual Charts

By: Jana Pijak - Jun 21, 2016
References: behance.net
Collin's Butchers' brand identity is inspired by visual pictograph charts that present data through simple illustrations and recognizable symbols. The food company's sausage packaging is conceived by Ireland-based graphic designer Carol McGovern who opts for a mix of eye-catching illustrations and simple text.

The result is Venison and Toulouse sausage packaging that is both attention-grabbing and informative. In addition to spotlighting Collin's Butcher's logo, general nutrition facts and freshness stamps that promote its ethical values, this branding also features illustrations of key ingredients.

While the company's Venison sausage packaging boasts pictograph-inspired symbols of its thyme, red onion and parsley additives, its Toulouse flavor is accented with garlic, herb and red wine drawings. Promoting its products with simple and familiar symbols, this food brand targets design-conscious consumers and makes use of pictograph templates in a unique way.