Italian artist Lucio Palmieri teamed up with the Italian brand S.Pellegrino for an amazing series of collages made with the 'S.Pellegrino Sparkling With Bulgari' Gold Label (a special edition of the S.Pellegrino Sparkling water launched last year, celebrating the "Italian magnificence" of the two brands). The complete collection, where you can find gold turkeys, birds, chicken and other "spring" animals, is on Fine Dining Lover, which is the food and art magazine by S.Pellegrino and Acqua Panna.
Lucio Palmieri's work is a good example of how (young) creativity can renew the image of a brand. An iconic brand such as S.Pellegrino can be a source of inspiration for the creative work an independent artist, and gives a communicative push to the brand.
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