The warped faces used in the Colgate Total Dental Floss ad campaign may seem very disturbing, but it highlights a very important message. Food stuck in people's teeth can ruin their beauty, or so it states in the tag line penned by copy writer Lucas Casao. People will hone in on that disgusting piece of corn, lettuce or bean and let it color their judgement about everything else.
The Colgate Total Dental Floss ad campaign was conceived and executed by the Young and Rubicam ad agency based in São Paulo, Brazil. Art directed by Guilherme Racz with creative direction by Rui Branquinho and Flavio Casarotti, it is pretty hilarious. With an enlarged mouth and set of teeth as well as shruken eyes and nose, the faces look like reflections in a funhouse mirror.
Stats for Warped Face Ads
Trending: Older & Warm
Research: 7,464 clicks in 194 w
Interest: 2.2 minutes
Concept: Colgate Total Dental Floss
Related: 35 examples / 27 photos
Segment: Neutral, 12-55
Comparison Set: 13 similar articles, including: aquatic exercising ads, stock photo-fighting ads, and glittering bokeh ads.
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