The colette x ASICS Collaboration Presents an Impressive Pair

By: Rebecca Byers - Jun 23, 2015
References: freshnessmag
A product of collaboration between the athletic gear producer and Parisian retail concept shop, the colette x ASICS Gel Lyte III sneakers are a visually stimulating special edition of the versatile kicks. Featuring ASICS, colette and Gel Lyte III logos, the kicks are a dizzying delight of blue and white that are covered in polka dots.

A celebration of ASICS' 25th anniversary, the shoes feature the Gel Lyte III silhouette and the iconic colette shade of blue. The colette x ASICS Gel Lyte III sneakers will be available for purchase after the launch on June 27, 2015.

The unique colette x ASICS Gel Lyte III kicks signal an innovative co-branding concept employed by athletic shoe producers and cult retail brands. Recently, Reebok partnered with Copenhagen female only sneakers shop Naked to create a pair of stylish Ventilators.