Colenso BBDO Campaign for ‘The Vampire Diaries' is Gory

By: Allison Love - Published: Jul 6, 2010 • References: &
The newest Colenso BBDO campaign in New Zealand is for the teen vampire saga, ‘The Vampire Diaries.’ What better way to garner attention than to wreak havoc on people’s hydration?! The ad campaign targets water coolers, filling them up with fake blood so people dispense some reddish water as opposed to the real stuff.

I can imagine this Colenso BBDO campaign as being pretty effective, by forcing people to look at why their water is a deep shade of red, rather than clear. I know I would be a little thrown! Stats for Blood-Filled Water Coolers Trending: Older & Mild
Research: 2,524 clicks in 307 w
Interest: 4 minutes
Concept: Colenso BBDO
Related: 61 examples / 47 photos
Segment: Females, 18-55
Comparison Set: 22 similar articles, including: scandalously-clad vampires, sensual gothic beautography, and 96 blood breakthroughs.