Rockstar

Vauxhall Vehicle Has $4,000 Worth of Coins On It for PR Stunt

By: Tisah Tucknott - Published: • References: cakeheadlovesevil
Vauxhall has recently undertaken an ingenious PR idea in the middle of the busy streets of London. Completely covering a car in coins, Vauxhall let people pick off the money off the vehicle.

Covered in $4,000 worth of coins, the public stunt was to let people save money of a new Astra. Money put aside, I think I really like the polka dot design that this car has!

Check out the gallery and video to see the full scope of this clever PR stunt. Stats for Coin-Covered Cars Trending: Older & Mild
Traction: 2,598 clicks in 274 w
Interest: > 3 minutes
Concept: Coin-Covered Cars
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: candy covered cars, flower-covered cars, and toy-covered cars.