Vauxhall has recently undertaken an ingenious PR idea in the middle of the busy streets of London. Completely covering a car in coins, Vauxhall let people pick off the money off the vehicle.
Covered in $4,000 worth of coins, the public stunt was to let people save money of a new Astra. Money put aside, I think I really like the polka dot design that this car has!
Check out the gallery and video to see the full scope of this clever PR stunt.
2,569 clicks in 257 w
More Stats +/-
Candy Covered Cars
50 Unconventional Statement Necklaces
Eccentric Equestrian Fashion Campaigns
Vauxhall Vehicle Has $4,000 Worth of Coins On It for PR Stunt
By: Tisah Tucknott - Published: Aug 21, 2009 • References: cakeheadlovesevil