The Kokomo Coffee pouches feature branding that focuses on postage and the product's origin in order to convey the vast distance that they travel before meeting the consumer.
The stamps emblazoned onto each of the South American and African coffee blends were designed in collaboration with illustrator Ryan Chapman of the UK. The small postage stamps identify in an inviting visual way where the product was harvested and to pay homage to the country's culture or natural heritage. The packaging is the design work of △ AKU.
The consumer goods market is filled with a variety of different products that boast particular benefits and qualities to help set them apart from the competition. The Kokomo Coffee pouches do this by highlighting the international and cultural nature of the products to help reinforce their quality.
Postage Stamp Coffee Branding
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