This Coffee Campaign Matches Machines to Fit Your Personality

By: Alyson Wyers - Oct 16, 2014
References: dolce-gusto.us & psfk
If you participate in this coffee campaign, you could get your name beautifully written out in espresso-inked calligraphy. To advertise two new coffee machines by Nescafe, 'Coffeegraphy' uses the skills of a professional calligrapher. Consumers are matched with either Nescafe Dolce Gusto machine -- Jovia or Oblo -- based on which three words they pick to describe themselves. Fans could then get their name written in caffeinated calligraphy.

While the two machines have the same function, they look very different. The idea behind the coffee campaign is to find the machine that best fits your personality. Designed by social media marketing agency Spreading Jam, the Facebook-based initiative allows Nescafe to reach customers in a "social and emotive way."