What I love about the chemistry-inspired design of the 'Coffee and Cigarettes' tie is how only those who are in the know will understand the symbolism within the tie's pattern. Genius!
Implications - The geek has been turned into a hero within popular contemporary culture. This is the direct result of subverting the jock as the character type with more desirable personality traits. Companies ought to think about the geek lifestyle and create services and products which are in line with it in order to attract youth consumers.