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'Coffee and Cigarettes' Tie by Cyberoptix TieLab is Perfect for Chemistry Geek

By: Marissa Brassfield - Published: Jul 26, 2010   Updated: Jul 7 2011 • References: cyberoptix and etsy
We've featured the unique neck ties from Cyberoptix TieLab before, and the 'Coffee and Cigarettes' tie is their latest design. The ties are silkscreened with the molecular makeup of caffeine and nicotine, and come in three separate widths.

What I love about the chemistry-inspired design of the 'Coffee and Cigarettes' tie is how only those who are in the know will understand the symbolism within the tie's pattern. Genius!

Implications - The geek has been turned into a hero within popular contemporary culture. This is the direct result of subverting the jock as the character type with more desirable personality traits. Companies ought to think about the geek lifestyle and create services and products which are in line with it in order to attract youth consumers.