Rockstar

Italy Uses Sex While America Uses Taste

By: Jeremy Gutsche - Published: Mar 17, 2007   Updated: Aug 16 2011 • References: caffeinemarketing and adrants
What experience are you looking for in your next cup of coffee. Taste and stimulation spring to mind, but the latter would normally mean an energy boost. In this case, Italian coffee company Lavazza is using sex appeal to sell coffee.

So just when you thought American's use sex to sell almost anything, you remember that Europe, that's been the trend for years.

I don't know why, but I feel like drinking some coffee.

Implications - Eryk Fitaku is the creative mastermind behind this brilliant photo project -- shooting, directing and designing the graphics. His finishing techniques are most recognized, as he uses innovative techniques like hand coloring, double exposing and others that enhance his images. The multi-talented artist's career is skyrocketing as a result of this striking campaign.