Jeremy Gutsche
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What experience are you looking for in your next cup of coffee. Taste and stimulation spring to mind, but the latter would normally mean an energy boost. In this case, Italian coffee company Lavazza is using sex appeal to sell coffee. So just when you thought American’s use sex to sell almost anything, you remember that Europe, that’s been the trend for years. I don’t know why, but I feel like drinking some coffee.  The art direction and creative photography of the graphics were produced by renowned advertising photographer Eryk Fitkau. He is best recognised for his specialized methods of post-production which include unique techniques for double exposing images and hand colouring.
(caffeinemarketing)References: caffeinemarketing, adrants Filed In: |
Coffee Advertising Gets Naughty
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Italy Uses Sex While America Uses Taste
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FOUR WAYS TO REACT: vote, favorite, add more examples of Coffee Advertising Gets Naughty or comment about Italy Uses Sex While America Uses Taste.
| Javier Correas on Mar 17, 07 27 Trends 7 Comments |
how can one avoid getting addicted to caffeine with such ads? XD |
Javier Correas on Mar 17, 07 27 Trends 7 Comments
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| Anni on Mar 17, 07 38 Trends 57 Comments |
wow!I don’t know about you, but I feel like drinking some coffee right now! |
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Anni on Mar 17, 07 38 Trends 57 Comments
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| Trend Guru on Mar 23, 07 0 Trends 20 Comments |
| Okay, the ads ARE hot. But I really don't get this. Ever kissed somebody with coffee breath? Yech. |
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Trend Guru on Mar 23, 07 0 Trends 20 Comments
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| SYNCHRONOSNY on Jul 7, 07 0 Trends 24 Comments |
| looks like bees... |
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SYNCHRONOSNY on Jul 7, 07 0 Trends 24 Comments
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| travelbrit on Jan 31, 08 0 Trends 3 Comments |
| I live in Italy, this ad is nothing compared to the usually fare over here... 1 espresso coming up.... |
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travelbrit on Jan 31, 08 0 Trends 3 Comments
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  Favorited by Diana Sabrain on Jul 5, 08 |
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