Kellogg's Coco Pops Chocos Has a Non-HFSS Recipe
Michael Hemsworth — January 12, 2023 — Lifestyle
References: kelloggs & conveniencestore
The Kellogg's Coco Pops Chocos cereal is being launched as a new breakfast food product for consumers in the UK to pick up as a way to enjoy a delicious chocolaty flavor in a more health-conscious way.
The cereal is part of the brand's non-HFSS product range that targets lower sugar recipes to help satisfy increasing demand for products with reduced sugar. The product is exempt from the HFSS tax in the UK and comes in 430-gram packs priced at £3.29 each.
Senior Activation Brand Manager Kellogg's UKI Rui Frias spoke on the new Kellogg's Coco Pops Chocos cereal saying, "Coco Pops is our number one selling kids’ cereal brand, so it’s exciting to be continuing to innovate with the range. We’ve worked hard to make sure Coco Pops Chocos brings something different to the breakfast table, whilst keeping the rich chocolate and caramel notes that are characteristic to the brand.”
The cereal is part of the brand's non-HFSS product range that targets lower sugar recipes to help satisfy increasing demand for products with reduced sugar. The product is exempt from the HFSS tax in the UK and comes in 430-gram packs priced at £3.29 each.
Senior Activation Brand Manager Kellogg's UKI Rui Frias spoke on the new Kellogg's Coco Pops Chocos cereal saying, "Coco Pops is our number one selling kids’ cereal brand, so it’s exciting to be continuing to innovate with the range. We’ve worked hard to make sure Coco Pops Chocos brings something different to the breakfast table, whilst keeping the rich chocolate and caramel notes that are characteristic to the brand.”
Trend Themes
1. Low-sugar Cereals - The trend towards low-sugar cereals presents an opportunity for brands to innovate and create healthier breakfast options.
2. Non-hfss Products - The demand for non-HFSS products creates an opportunity for brands to create healthier versions of their products and target health-conscious consumers.
3. Reduced Sugar Products - The trend towards reduced sugar products offers an opportunity for brands to create innovative and satisfying products that meet the growing demand for healthier food options.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to create innovative, healthier products that meet the demand for low-sugar and non-HFSS options.
2. Kid's Cereal - The kid's cereal industry has an opportunity to create healthier options with reduced sugar to meet the growing demand for healthier breakfast options for kids.
3. Breakfast Foods - The breakfast foods industry can target health-conscious consumers by creating innovative low-sugar and non-HFSS products that are satisfying and delicious.
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