Planet CB by Coco & Breezy x Zenni Supports Black Youth
Grace Mahas — November 6, 2020 — Life-Stages
References: ca.zennioptical
The Planet CB by Coco & Breezy x Zenni collection features inspiring and stylish frames for kids, with prices ranging from $29.95 to $32.95. Each pair of glasses features a protective case with a clip, inspirational lens cloth, and bookmark for kids to write their own affirmation. The frames are available in multiple colorways with a prescription, non-prescription, sunglass, or Zenni’s Blokz Trivex blue-light-blocking impact-resistant lenses that "provide both style and protection for kids."
The Planet CB by Coco & Breezy x Zenni collaboration will also be donating a portion of proceeds (up to $50,000 USD) to Child Mind Institute’s Healthy Brain Network in an effort to provide greater mental health resources to the youth of Black communities.
The Planet CB by Coco & Breezy x Zenni collaboration will also be donating a portion of proceeds (up to $50,000 USD) to Child Mind Institute’s Healthy Brain Network in an effort to provide greater mental health resources to the youth of Black communities.
Trend Themes
1. Youth Mental Health - Creating stylish glasses with affirmations for kids supports mental health awareness and well-being in young individuals.
2. Affordable Eyewear - Offering frames at affordable prices allows more children to have access to fashionable glasses while promoting eye health.
3. Socially Conscious Collaborations - Partnerships that donate proceeds to mental health organizations demonstrate the importance of corporate social responsibility in supporting the well-being of marginalized communities.
Industry Implications
1. Eyewear - The eyewear industry can benefit from designing glasses that prioritize mental health awareness and offer affordable options for children.
2. Fashion - The fashion industry has an opportunity to create fashionable accessories that promote mental health and well-being, particularly for the youth market.
3. Non-profit/charity - Non-profit organizations focused on mental health can explore collaborations with fashion brands and eyewear companies to leverage their reach and increase resources for youth mental health initiatives.
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