'Tails Cocktails' Boast a Sophisticated Brand Identity

By: Mishal Omar - Oct 18, 2016
References: packagingoftheworld
The cocktail flavors offered by this brand come in a range that includes ingredients both classic and unusual.

Called 'Tails Cocktails,' the brand chose to refresh its identity by creating new bottles and marketing materials that are sophisticated and minimalist. The brand enlisted creative agency 'Sheridan & Co' in order to make this idea come to life. The resulting bottles are minimalist in their design while the fresh flavors that are featured in each bottle are featured in the form of illustrations -- resulting in a design that is both modern and rustic. The cocktail flavors include a 'Mango Mojito,' 'Elderflower Collins,' 'Moscow Mule' and another collection features other unique ingredients including espresso and amaretto.

This brand's new identity coupled with the diverse range of flavors it offers ensures that it goes into the marketplace with a comprehensive enough approach that it will appeal to a larger consumer base than it previously did.