The Coca-Cola.FM Print Campaign Turns Capricho into an iPhone Amplifier
Meghan Young — September 27, 2012 — Marketing
The Coca-Cola.FM print campaign involves a clever and creative concept in which subscribers to Capricho Magazine can convert the latest issue into a smartphone speaker. Essentially, the ad inside the Brazilian publication offers do-it-yourself instructions on how to accomplish this neat trick.
With ready-made slits, the Coca-Cola.FM print campaign guides people to roll up the bulk of the magazine while leaving just the one page free. Once rolled up completely, the person can then bend the page to hook them together via the slits. Those slits are now opened up to allow an iPhone or other device to be slipped in.
Both simple and practical, the Coca-Cola.FM print campaign will win over just about anyone. It was created to celebrate the radio station's one year anniversary.
With ready-made slits, the Coca-Cola.FM print campaign guides people to roll up the bulk of the magazine while leaving just the one page free. Once rolled up completely, the person can then bend the page to hook them together via the slits. Those slits are now opened up to allow an iPhone or other device to be slipped in.
Both simple and practical, the Coca-Cola.FM print campaign will win over just about anyone. It was created to celebrate the radio station's one year anniversary.
Trend Themes
1. Smartphone Amplifier - Opportunity for creating innovative advertising campaigns that turn print media into smartphone amplifiers.
2. DIY Advertising - Potential for brands to engage audiences by providing do-it-yourself instructions in their print advertisements.
3. Print Campaign Innovation - Growing trend of incorporating interactive and practical elements in print advertising campaigns.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore creative strategies in print media that integrate technology and user involvement.
2. Print Media - Innovation potential in print publications to captivate readers and offer interactive experiences through advertisement content.
3. Technology - Growing demand for interactive and functional solutions merging technology and everyday objects, providing business opportunities for tech companies.
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