The Coca Cola Light Brazil Campaign is Very Sweet

By: Michael Nieto - Published: • References: thedieline & designtaxi
The new Coca Cola Light Brazil campaign has a heartwarming package design that invites consumers again. The light version of Coke was discontinued from the Brazilian market a few years ago but has now been redesigned and introduced in a fun way. The new package was executed by the design studio 'Oz Estratégia + Design' with a concept that emphasizes the question “Do you like it or love it?".

The intended response is suppose to be “I love Coca-Cola Light!” as a heartwarming reaction from the public. The package contains a large red heart with the traditional silver background. This heart makes a great impression for consumers as it may apply to their lifestyle with the product itself. The Coca Cola Light Brazil campaign strives to retain consumers once again in a positive and sweet way. Stats for Redesigned Heartwarming Soda Ads Trending: This Year & Average
Traction: 1,161 clicks in 34 w
Interest: 1.1 minutes
Concept: Coca Cola Light Brazil
Related: 52 examples / 40 photos
Segment: Neutral, 18-55+
Comparison Set: 19 similar articles, including: godly fast food art, smiling soda cans, and stemware-inspired cups.