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The Coca Cola Future Crate is One Step in a Sustainable Direction

By: Amelia Roblin - Published: • References: talent.adweek & packagingoftheworld
Unbeknownst to most consumers, the methods in which products are shipped offer a plethora of opportunities for more eco-friendly alternatives. The Coca Cola Future Crate is a small object that has the potential to make a significant difference in how your drinks become available to you.

Ferdi Fikri came up with a new design for a case that can hold 12 1-Liter bottles of Coke. Two of its sides function as handles while the other two remain open, allowing the empty container to be easily stacked with an inverted case on top. Research revealed that this system could use up to 33% less space in transport, and therefore a much smaller truck.

When full, the slender Coca Cola Future Crate has grooves to support other Useries cases on top. One compact pallet of 45 crates holds a surprising 540 bottles of soft drink. Stats for Eco Bottle Containers Trending: This Year & Hot
Traction: 17,744 clicks in 50 w
Interest: 3.8 minutes
Concept: Coca Cola Future Crate
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: clever soda couture, coke crate installations, and compact pop packaging.