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These Coach AW11 Prints Promote Purchase Interest

By: Amelia Roblin - Published: • References: josholins & fashioncopious.typepad
To be realistic, most style enthusiasts spend a great deal more time window shopping than outright buying, so this Coach AW11 campaign captures a great element of accuracy. Model Bette Franke is photographed on either side of a glossy window, imprinted with the iconic horse-drawn carriage emblem of the fashion label.

Dressed in juicy purple, tangy yellow and a collection of delectably detailed accessories, the stylish shopper shows pride in her purchases of these fine and fresh items. Josh Olins is the photographer behind these pictures and he's infused them with a classic clarity that enhances the youthful and modern look of the bright sweaters, colorful skirts and handbags featured in the prints. The Coach AW11 campaign succeeds at connecting with couture consumers in a way that most do not. Stats for Window Shopping Clothing Campaigns Trending: Older & Mild
Traction: 2,759 clicks in 168 w
Interest: 4 minutes
Concept: Coach AW11
Related: 100 examples / 77 photos
Segment: Females, 18-55
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