The CNN Foreign Politics Ads are 'Live From the Source'

By: Meghan Young - Published: Jun 23, 2011 • References: cnn & ibelieveinadv
When watching or reading the news, people want to feel as though they're privy to firsthand knowledge about a situation, and the CNN Foreign Politics ad campaign make that promise. With the simple and direct tagline, 'Live from the source,' this series of print ads show that the network isn't the middleman, but more like a tool for politicians and experts to address average citizens specifically.

Conceived by Istanbul-based ad agency DDB & Co, the CNN Foreign Politics ad campaign features some elite presidents such as Barack Obama, Nicolas Sarkozy and Vladimir Putin, who happens to be reporting on behalf of CNN. Funny, yet serious, these ads address the world's need to know exactly what leaders know. Stats for Presidential Reporting Campaigns Trending: Older & Warm
Research: 5,029 clicks in 257 w
Interest: 4 minutes
Concept: CNN Foreign Politics
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: dubious legal campaigns, alcoholic circus campaigns, and nostalgia-embracing campaigns.