The CMYK Video Playfully Demonstrates the Blending of Print Process Colors

By: Amelia Roblin - Sep 8, 2015
References: estudioronda.ar & behance.net
As young people have come to better understand the digital domain, a video like CMYK helps to teach them learn about and appreciate print design via device-enabled education. Fernán Graziano and additional members of the Ronda team have created a cute 1-minute highly visual narrative that describes what happens when different process colors mix.

Starring the pigments of cyan, magenta and yellow (and no black) that represent the CMYK acronym, this video animates interactions between characters that include 'Mr. Yellow Meets Mr. Cyan,' 'Mr. Magenta Eats an Apple,' and 'Mr. Cyan Forgot His Umbrella.' In each case, a figure comes into contact with another color, causing an ink crossover that's vivid and new. What better way to teach print color theory than by these artistic means.