On's Cloudmonster Has a Super-Thick Sole for Soft Landings
Laura McQuarrie — March 24, 2022 — Fashion
References: on-running & fashionunited.uk
Cloudmonster is the newest creation from On and it has the thickest CloudTec midsole in the entire On range, providing more cushioning than ever before. Dubbed the brand's weirdest creation to date, the Cloudmonster sneaker has a distinctive sole that resembles a cloud to provide ultra-soft landings and maximum rebound. As On describes, "On shoes have always felt different, but this one is next level."
With a "radical rocker shape" for a "monster ride," the sneaker delivers high-energy return by propelling runners forward. Created for everyday running and longer runs alike, this footwear choice has a breathable mesh upper and a design that incorporates recycled materials.
This running shoe boasts features like the Speedboard and layers of soft Helion cushioning to reduce impact and help runners tap into even more of their potential.
With a "radical rocker shape" for a "monster ride," the sneaker delivers high-energy return by propelling runners forward. Created for everyday running and longer runs alike, this footwear choice has a breathable mesh upper and a design that incorporates recycled materials.
This running shoe boasts features like the Speedboard and layers of soft Helion cushioning to reduce impact and help runners tap into even more of their potential.
Trend Themes
1. Maximalist Sneakers - The trend of focusing on maximalist sneakers with super-thick soles and cushioning is growing, providing opportunities for wearable tech and athletic apparel companies to innovate.
2. Cloudtec Midsole Innovation - The increase in cushioning in sneakers, such as the CloudTec midsole, presents an opportunity for material technology and athletic footwear companies to disrupt the market by creating even more comfortable and sustainable products.
3. Radical Rocker Shape - Sneakers with a radical rocker shape that provide energy return and propel runners forward present opportunities for athletic footwear companies to improve running performance and reduce long-term injuries.
Industry Implications
1. Wearable Tech - Wearable tech companies can benefit from the trend of maximalist sneakers with features such as high-energy return and impact reduction, leading to more integrated tracking and analysis of athletic performance.
2. Athletic Footwear - There is an opportunity for athletic footwear companies to disrupt the market by focusing on innovative materials and designs for maximalist sneakers with superior cushioning and long-term injury prevention.
3. Athletic Apparel - The trend of maximalist sneakers and running shoes presents an opportunity for athletic apparel companies to design clothing that complements the unique style and function of these types of shoes.
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