This is just glorious work from American Megan Whitmarsh. Does craft art get much better than these piles of stuffed consumer goods she calls ‘soft sculptures?’ I totally adore them in every which way but loose.
Best known for her Yeti drawings and embroidered scenes, this move away from her trademark style has, quite rightly, been met with critical acclaim.
Implications - This piece of artwork is undoubtedly making a bold statement about human waste and consumerism. In essence, it is "against the man." Many brands are distancing themselves from their corporate personas to pursue crowds that have developed distrust for large corporations since the recession hit. While trust of big brand will be eventually be regained, many people are opting for smaller, independent businesses and products. This is a great opportunity period for small businesses.
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Concept: Soft Sculptures
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