For Days' Closet and Credit Accepts Worn Clothing
Laura McQuarrie — March 2, 2021 — Eco
References: fordays & fastcompany
Closed-loop clothing company For Days recently unveiled a new system called Closet and Credit that gives people the chance to claim store credit by getting rid of clothes they no longer wear. While there are plenty of solutions for giving new life to lightly worn articles of clothing, For Days wants to encourage consumers to retire their used items in a responsible way.
From the zero-waste fashion brand, consumers can claim $10 when they fill up a "clean out crap" bag and get more money back when they send back garments made by For Days.
Unfortunately, millions of tons of clothes end up going to the landfill yearly but programs like this have the potential to divert waste and give them new purpose.
From the zero-waste fashion brand, consumers can claim $10 when they fill up a "clean out crap" bag and get more money back when they send back garments made by For Days.
Unfortunately, millions of tons of clothes end up going to the landfill yearly but programs like this have the potential to divert waste and give them new purpose.
Trend Themes
1. Closed-loop Fashion Systems - For Days' Closet and Credit incentivizes responsible disposal of clothes, marking a shift from disposable to sustainable fashion.
2. Circular Fashion Economy - For Days' Closet and Credit is an example of circular fashion that aims to minimize waste and encourage sustainable production, presenting business opportunities in the recycling and upcycling of used clothing.
3. Green Consumption - For Days' Closet and Credit taps into the growing market of eco-conscious consumers by offering incentives for sustainable disposal of clothing, creating opportunities for eco-friendly business models.
Industry Implications
1. Fashion Retail - Retailers can follow For Days' lead in promoting circular fashion by incorporating responsible clothing disposal programs or offering incentives for sustainable consumption.
2. Waste Management - As the fashion industry continues to generate waste, there is a need for new and innovative ways to reduce, recycle and upcycle clothing, which presents business and investment opportunities in the waste management sector.
3. Eco-friendly Retail - For Days' Closet and Credit exemplifies the increasing demand for environmentally conscious products, opening up opportunities for retailers to promote and market sustainable fashion collections or products.
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