Aviva Uses Body Doubles To Resemble Alter Egos

By: Vincent Salera - Published: Mar 14, 2009 • References: coloribus
You don’t need to be a film producer to notice the extra work that went into filming this commercial for AVIVA, the new name for Norwich Union Insurance. Using doubles as a means of delivering their message that everyone is "unique" certainly makes their message clear. The musical score called "The Pills Won’t Help You Now" also intensifies the cinematic feel.

The ad was created by advertising agency Abbott Mead Vickers BBDO with creative direction by Anita Sasdy, Mike Durban and Tony Strong. Stats for Cloning Life Insurance Trending: Older & Chilly
Research: 1,993 clicks in 375 w
Interest: 4 minutes
Concept: Cloning Life Insurance
Related: 56 examples / 43 photos
Segment: Males, 12-55
Comparison Set: 20 similar articles, including: pay-as-you-go car insurance, reality of life ads, and relative rebranding.