The Clinica De La Columna Campaign is Colorful and Minimalist

By: Meghan Young - Published: May 10, 2012 • References: laclinicadelacolumna & ibelieveinadv
The Clinica De La Columna campaign is made up of minimalist print ads that are as straightforward as they come. It might be devoid of a tag line or explanation of any sort, but it is immediately clear what message is trying to be relayed through the colorful graphics used. Each poster is centered around an image of a spine. Each spine has been dislodged by an object of some sort in different areas. For instance, a bad office chair has compromised a thoracic vertebrae while a wallet has caused damage to a lumbar one.

Conceived and executed by Lima-based ad agency Artwork, the Clinica De La Columna campaign shows the problem area while implying the clinic knows the solution. It was art directed by Oscar Takahashi. Stats for Graphic Spinal Injury Ads Trending: Older & Chilly
Research: 699 clicks in 211 w
Interest: 1.2 minutes
Concept: Clinica De La Columna Campaign
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
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