Rockstar

The 'Climb On Anything' Ad Campaign for the Allegro 10th Anniversary

By: Jessica Marcel - Published:   Updated: Aug 10 2011 • References: threeballclimbing & gogo.pl
Allegro (the Polish eBay, some would say) celebrated 10 years with this award-winning “Climb on Anything” ad campaign by the BRAIN ad agency. The gimmicky campaign included household item-shaped rock climbing holds and the slogan, “Allegro. 10 years on top and still love climbing.”

The “Climb on Anything” holds include shoe, cup, and lightbulb shapes. They're not only cute, but decidedly clever. The rock climbing metaphor is perfect for business: It's adventurous and competitive.

Implications - I'm sure that the creative designer behind this project, Asiya Malinowska, would agree that the adventurous, yet competitive nature of metaphorical climbing is super current. Designers Anna Loskiewicz and Piotr Stolarski would also attest to the effectiveness of this eBay ad campaign.

Stats for Metaphorical Climbing Trending: Older & Mild
Traction: 8,087 clicks in 258 w
Interest: 4 minutes
Concept: Metaphorical Climbing
Related: 75 examples / 58 photos
Segment: Males, 18-35
Comparison Set: 28 similar articles, including: rock climbing treadmill, bondage ad campaigns, and squishy ad campaigns.