Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,580 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,095 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,095 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,216 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,580 cutting edge ideas.

Hilarious Spring Cleaning Campaigns

SpongeTowels Polished the Streets of Toronto on April 27th

— May 3, 2018 — Marketing
Proud Canadian brand SpongeTowels "tackles Toronto's toughest messes" with its ultra-approachable and hilarity-inducing spring cleaning campaign. This year's branding initiative is inspired by the huge success of a TV commercial that starred the dirt- and spill-absorbing mascots. This year, SpongeTowels takes its spring cleaning campaign one step further by breaking the barrier of broadcast television and the digital divide to motivate Canadians to clean their sheds and wash their windows.

On April 27th, these "attention-absorbing" human sponges "committed random acts of cleaning" and were spotted wiping down TTC streetcars, scrubbing the CN Tower and looking for dust at Nathan Phillips Square. Heartwarming and hilarious, SpongeTowels' spring cleaning campaign definitely reminds people to do their seasonal chores, whilst providing them with a unique photo opportunity.
Trend Themes
1. Humorous Spring Cleaning Campaigns - Opportunity for businesses to create funny and engaging marketing initiatives that encourage customers to clean and organize their spaces.
2. Integration of Broadcast and Digital Platforms - Chance for companies to leverage both traditional and digital media channels to reach a wider audience and motivate them to participate in cleaning campaigns.
3. Random Acts of Cleaning - Potential for brands to engage in unconventional marketing tactics like committing spontaneous acts of cleaning in public spaces, which can generate buzz and increase brand visibility.
Industry Implications
1. Cleaning Products - Innovative cleaning companies can capitalize on the trend by developing unique and humorous cleaning products that align with the spirit of Spring cleaning campaigns.
2. Advertising & Marketing - Opportunity for agencies and marketers to create memorable and humorous spring cleaning campaigns for their clients, leveraging the power of humor to increase engagement and brand awareness.
3. Tourism & Hospitality - Hotels, tourist attractions, and travel agencies can collaborate with cleaning brands to create entertaining and interactive experiences centered around spring cleaning, attracting tourists and showcasing their commitment to cleanliness.
4.6
Score
Popularity
Activity
Freshness