Caribou Coffee's Clean Label Drinks Do Not Include Any Artificial Ingredients

By: Laura McQuarrie - Mar 17, 2017
References: cariboucoffee & trndmonitor
Caribou Coffee is constantly adding innovative new beverages to its lineup, but its new Clean Drink Menu puts a focus on the ingredients that are excluded.

Caribou Coffee is now implementing a Clean Label standard for its handcrafted drinks, which means that it will only be using real ingredients and guaranteeing consumers that they will not find artificial colors, flavors, preservatives or sweeteners in beverages from its Clean Drink Menu. Items on the Clean Drink Menu include Caribou Coffee's Vanilla Latte, Milk Chocolate Mocha, Cookies & Cream Coffeeless Cooler and more.

While many food and beverage brands have been taking care to exclude unnatural ingredients from consumer packaged goods, this new initiative from Caribou Coffee sets a new precedent for QSR brands.