Although summer isn't over, fashion magazines are already getting us primed for fall trends. In the 'Clean and Clear' Marie Claire Korea shoot, fall's hottest fashions are showcased; matte neutral shades offer a dramatic change from summer's bright neon styles.

The 'Clean and Clear' Marie Claire Korea features model Hyun Yi Lee with big frizzy hair in formal attire. The editorial spread was shot by photographer Choi Yong Bin.

Implications - In an increasingly consumer-oriented society, minimalism and simplicity are sometimes left behind when it comes to consumerism. However, the success of artworks, fashion lookbooks and collections that are based around the old adage 'less is more' are indicative of a society eager to embrace minimalism and steer away from excess.