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Crystallized Classic Smartwatches

The HP Isaac Mizrahi Smartwatch is Packed with Swarovski Gems

— January 29, 2016 — Fashion
Despite a resonating rise in popularity, wearables have yet to become a must-have item for many female consumers, which the HP Isaac Mizrahi classic smartwatch looks to change.

Compatible with both iOS and Android devices, the HP Isaac Mizrahi smartwatch is a classically designed watch until the dial is tapped to reveal the transparent OLED display. With a battery that will provide up to five days of continued usage, the HP Isaac Mizrahi smartwatch will track steps and keep wearers informed about incoming notifications from their smartphone.

In true designer form, the HP Isaac Mizrahi smartwatch features a bezel that's packed with Swarovski crystals. Coming in two color options including gold and silver, the HP Isaac Mizrahi classic smartwatch is set to be a winner amongst female consumers who are curious to foray into the world of wearables.
Trend Themes
1. Female-focused Wearables - The rise in female consumers not using wearables presents an opportunity for products targeting this demographic.
2. Fashion-tech Hybrids - Combining technology with fashion will appeal to consumers looking for fashionable wearables.
3. Luxury Smartwatches - Including high-end materials such as Swarovski crystals can broaden the audience for wearable technology.
Industry Implications
1. Fashion - Fashion brands can enter the wearable technology market by creating stylish and fashionable wearables.
2. Technology - Tech companies can partner with fashion brands to create hybrid wearable products that appeal to a wider audience.
3. Jewelry - Jewelry companies can leverage their expertise in high-end materials and design to create luxury smartwatches for the fashion-conscious consumer.
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