Prodigy

Emirates Classic Car Festival Uses Nostalgia to Sell Tickets

By: Vincent Salera - Published: • References: adsoftheworld
These ads for the Emirates Classic Car Festival are wonderful. Each ad touches on nostalgia from the golden age of the automobile. The three ads read, “When your wife was your GPS,” “When parking sensors were children in the backseat,” and “When air-conditioning meant lowering the windows.” I also love the creased vintage looking paper made to match the classic images of the automobiles.

The ads were created by advertising agency BPG Advertising, Dubai, UAE with creative direction by Ranesh Keswani, Ragesh Warrier and Rajaram Ojha. The excellent copy was written by Micky Kalita. Stats for Classic Carvertising Trending: Older & Chilly
Traction: 3,791 clicks in 300 w
Interest: 4 minutes
Concept: Classic Carvertising
Related: 49 examples / 38 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: selling cars with drag queens, miraculous antique supercars, and £50,000 sportscars for kids.