One of the most effective ways to get consumers excited about fashion is to show 30 models dancing around and removing articles of clothing, like in the CK One Spring 2011 campaign.
This video segment is just a small portion of the more extensive promotion that Calvin Klein is releasing in shorter film fragments, piece by piece. The CK One Spring 2011 campaign was shot with the help of Steven Meisel, and features the fun-loving faces of Bambi Northwood-Blyth, Abbey Lee Kershaw, Alice Dellal and Lara Stone in their underwear.
Stats for Disrobing Fashion Commercials
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Research: 7,739 clicks in 273 w
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Concept: CK One Spring 2011 Campaign
Related: 66 examples / 51 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: androgynous fashion ads, haute workout wear, and steamy urban spreads.
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