Superstar

The Fun-Loving CK One Spring 2011 Campaign

By: Amelia Roblin - Published: Feb 27, 2011 • References: ckone and refinery29
One of the most effective ways to get consumers excited about fashion is to show 30 models dancing around and removing articles of clothing, like in the CK One Spring 2011 campaign.

This video segment is just a small portion of the more extensive promotion that Calvin Klein is releasing in shorter film fragments, piece by piece. The CK One Spring 2011 campaign was shot with the help of Steven Meisel, and features the fun-loving faces of Bambi Northwood-Blyth, Abbey Lee Kershaw, Alice Dellal and Lara Stone in their underwear.