The most surprising thing about these Civic Duty recyclable sneakers is that no one has ever thought to use the shoes’ Tyvek material to make a line of footwear before.
Although commonly used as a packaging material, Tyvek is waterproof, light, extremely durable and also recyclable medium, which makes it an ideal candidate for the Civic Duty recyclable sneakers line. The result are some seriously cool kicks that combine all of these advantages into one eco-friendly and seriously stylish product. Best of all, however, is the fact that a large portion of Civic Duty’s business marketing strategy involves creating a unique design each year and donating 100% of its sales profits to a different charity. Suffice to say, when it comes to social business, Civic Duty definitely knows how to kick things into high gear.
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Concept: Civic Duty Recyclable Sneakers
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Segment: Males, 18-55
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