adidas' Futurecraft 4D Sneakers Get a Sustainable Neon Update
Sportswear giant adidas unveils a new iteration of the Futurecraft 4D sneaker model for the season with a sustainable mindset. The shoes are based on a black base foundation made from Primeknit materials over the upper, which is notably made from a minimum of 50% recycled materials.
Bright touches of orange make their way through along the side stripes and the tongue tab area. Bright hues can also be seen with the neon green on the inner lining for a fluorescent touch. All of this sits on top of the brand's signature 4DFWD midsole foundation, which is made from adidas' proprietary Digital Light Synthesis technology process. This essentially transitions liquid lattices to a solid form using chemical curing.
Image Credit: adidas
Bright touches of orange make their way through along the side stripes and the tongue tab area. Bright hues can also be seen with the neon green on the inner lining for a fluorescent touch. All of this sits on top of the brand's signature 4DFWD midsole foundation, which is made from adidas' proprietary Digital Light Synthesis technology process. This essentially transitions liquid lattices to a solid form using chemical curing.
Image Credit: adidas
Trend Themes
1. Sustainable Sneakers - The use of recycled materials in sneaker production provides a disruptive innovation opportunity for sustainable fashion brands.
2. Fluorescent Accents - Bright neon accents and inner linings provide a disruptive innovation opportunity for brands aiming to appeal to a younger generation of fashion consumers.
3. 3D Printing Technology - The use of 3D printing technology in sneaker production provides a disruptive innovation opportunity for brands to customize and optimize production processes.
Industry Implications
1. Sneaker Industry - The use of recycled materials and 3D printing technology in sneaker production provides a disruptive innovation opportunity for brands to create sustainable and customized products.
2. Fashion Industry - The incorporation of sustainable materials and fluorescent accents in fashion design provides a disruptive innovation opportunity for brands aiming to promote environmentally conscious and youth-oriented products.
3. 3D Printing Industry - The application of 3D printing technology in sneaker production provides a disruptive innovation opportunity for the industry to lead a sustainable and efficient production process.
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