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'City on Fire' Art Project Engulfs the Colosseum in Virtual Flames

By: Katie Cordrey - Published: Sep 19, 2010   Updated: Aug 17 2011 • References: pbs.org and 3news.co.nz
Long after Nero witnessed the real thing, artists Thyra Hilden of Denmark and Pio Diaz of Argentina bathed Rome's Colosseum in virtual flames. The 'Colosseum on Fire' installation was part part of the artists' 'City on Fire' traveling art show.

Seeing the Colosseum in virtual flames was the the culmination of the 'City on Fire' series of installations, which used wild fire video projections to give the appearance that landmark buildings are burning.

Implications - Businesses that simulate a world-shattering event or situation will appeal to thrill-seeking consumers. Individuals who relish in excitement will be likely to invest in products that offer an entertaining and action-packed experience.