Superstar

The City of Melbourne Wire Installation Embraces Modern Infrastructure

By: Amelia Roblin - Published: • References: tinanded.au & apartmenttherapy
It is absolutely delightful to look upon these City of Melbourne wire installations and pick out the iconic buildings of the fabulous Australian metropolis. One focuses primarily on the skyscrapers of the central business district (the CBD) with a hint of a Yarra River bridge. The other delineates the buildings that surround the Docklands area, such as Southern Cross Station and the Etihad Stadium.

AJF Partners worked with the creative tin&ed to produce these urban outlines from lengthy electrical cables on their meandering paths from power outlets to light fixtures. The cords were pinned to the walls to form familiar skyline silhouettes. AJF turned the City of Melbourne wire installations into a series of online and print ads and tin&ed made them into an animated video for the Melbourne Film Festival. Stats for Electrical Cord Cityscapes Trending: Older & Average
Traction: 15,585 clicks in 93 w
Interest: 3.7 minutes
Concept: City Of Melbourne Wire Installation
Related: 88 examples / 68 photos
Segment: Neutral, 4-55+
Comparison Set: 32 similar articles, including: practical spooling illuminators, crumbled concrete lighting, and cord-contoured lights.