The CIRE 'Cage' Campaign Captures a Major Social Issue

By: Amelia Roblin - Published: Dec 15, 2010 • References: & adsoftheworld
It's a touchy subject for many, but this CIRE 'Cage' campaign quite literally points to a flaw in society's ability to allow second chances. The Center for the Reintegration of Prisoners knows all too well that even detainees who have served their time on the inside often feel incarcerated within the community.

Bringing attention to an overlooked group of of people, the CIRE 'Cage' campaign by TBWA\ Barcelona places a former prisoner in a vulnerable position, inciting sympathy for the purpose of a cause that few on the outside think twice about. Stats for Personal Jail Ads Trending: Older & Mild
Research: 2,987 clicks in 284 w
Interest: 3.9 minutes
Concept: Cire Cage Campaign
Related: 90 examples / 69 photos
Segment: Males, 18-55
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