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Circuit City lost its sense of humor, but just for a short few hours. Mad Magazine did a parody of Circuit City “located just across the street from Best Buy” and the corporation demanded the magazine be pulled from the few stores where it is actually sold.
Soon after, the PR flacks decided that this might have been an overreaction and issued a pretty clever apology.
Speaking as "an embarrassed corporate PR Guy," I apologized for the fact that some overly sensitive souls at our corporate headquarters ordered the removal of the August issue of MAD Magazine from our stores...
The parody of our newspaper ad in the August MAD was very clever. Most of us at Circuit City share a rich sense of humor and irony ... but there are occasional temporary lapses.
We apologize for the knee-jerk reaction.
(networkworld)
References: networkworld
Filed In:
branding,
business,
humor,
marketing,
pop culture,
retail
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