Mad Magazine's Circuit City Spoof
Soon after, the Circuit City PR people decided that this might have been an overreaction and issued a pretty clever apology.
Implications - The apology issued reads, "most of us at Circuit City share a rich sense of humor and irony... but there are occasional temporary lapses. We apologize for the knee-jerk reaction." It's nice to know that the company can have a sense of humor and let the little things slide.