The Cinema L'Amour Campaign Encourages Bringing Tissues

By: Amelia Roblin - Published: Jan 6, 2011 • References: & adsoftheworld
Subtle until you read into the context, the Cinema L'Amour campaign ads win attention with words. These simple prints composed by the Canadian Bleublancrouge advertising agency depict quite plainly a yellow admission ticket and a descriptive one-liner.

Promoting the Montreal theater's four new porn movie showings each month, the Cinema L'Amour campaign asserts that the experience includes "more screams than a horror movie" and the necessity for tear-free tissues, for overall "two thumbs in" entertainment. Indecent, yet effective! Stats for Naughty Motion Picture Promotions Trending: Older & Warm
Research: 9,302 clicks in 281 w
Interest: 4 minutes
Concept: Cinema L Amour Campaign
Related: 64 examples / 49 photos
Segment: Neutral, 12-35
Comparison Set: 23 similar articles, including: profound newspaper prints, techie concert campaigns, and typographic trout ads.