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Subtle until you read into the context, the Cinema L'Amour campaign ads win attention with words. These simple prints composed by the Canadian Bleublancrouge advertising agency depict quite plainly a yellow admission ticket and a descriptive one-liner.

Promoting the Montreal theater's four new porn movie showings each month, the Cinema L'Amour campaign asserts that the experience includes "more screams than a horror movie" and the necessity for tear-free tissues, for overall "two thumbs in" entertainment. Indecent, yet effective!