The Cinema L'Amour Campaign Encourages Bringing Tissues

By: Amelia Roblin - Jan 6, 2011
References: & adsoftheworld
Subtle until you read into the context, the Cinema L'Amour campaign ads win attention with words. These simple prints composed by the Canadian Bleublancrouge advertising agency depict quite plainly a yellow admission ticket and a descriptive one-liner.

Promoting the Montreal theater's four new porn movie showings each month, the Cinema L'Amour campaign asserts that the experience includes "more screams than a horror movie" and the necessity for tear-free tissues, for overall "two thumbs in" entertainment. Indecent, yet effective!