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Roy Castle Lung Cancer Foundation Shows Stark Reality

By: Ayman - Published: Apr 4, 2009   Updated: Jun 12 2011 • References: roycastle.org and arabaquarius.blogspot
We've seen our fair share of anti-smoking ads and PSAs, but this abstract ad by the Roy Castle Lung Cancer Foundation drives the point home without even using written copy.

The ad simply uses a hospital bed that evokes the style and colors of a cigarette.

The message is quite clear: Smoking is a sure path to lung cancer and death.

Implications - The witty ad was created by CHI&Partners in London, UK. The photographer for this simple yet shocking advertisement is 'Stock' and the woman who designed the cigarette-looking hospital bed is Kylie McLean. The creative director, Ewan Paterson and the art director, Dave Masterman worked together along with their coworkers to create an ad that speaks volumes.