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Roy Castle Lung Cancer Foundation Shows Stark Reality

By: Ayman - Published:   Updated: Jun 12 2011 • References: roycastle.org & arabaquarius.blogspot
We've seen our fair share of anti-smoking ads and PSAs, but this abstract ad by the Roy Castle Lung Cancer Foundation drives the point home without even using written copy.

The ad simply uses a hospital bed that evokes the style and colors of a cigarette.

The message is quite clear: Smoking is a sure path to lung cancer and death.

Implications - The witty ad was created by CHI&Partners in London, UK. The photographer for this simple yet shocking advertisement is 'Stock' and the woman who designed the cigarette-looking hospital bed is Kylie McLean. The creative director, Ewan Paterson and the art director, Dave Masterman worked together along with their coworkers to create an ad that speaks volumes.

Stats for Cigarette Deathbeds Trending: Older & Chilly
Traction: 3,338 clicks in 282 w
Interest: 4 minutes
Concept: Cigarette Deathbeds
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: cigarettes smoking people, anti-smoking contests, and suicidal anti-smoking psas.