This Display Tells a Story and Promotes Customer Engagement

By: Mishal Omar - Nov 16, 2016
References: retailgazette & standard
This Christmas retail display works to promote a store's clothing and provides a unique sensory experience for visitors.

The English department store Harrods' flagship collaborated with Burberry in order to create this extraordinary window display. The theme is 'A Very British Fairy Tale' and takes up 29 of the store's windows with various scenes that include "flying cars, floating bathtubs, secret passageways" and more. Visitors are able to interact with the Christmas retail display with touch sensors that allow them to change the display's lighting and music. This interactive element ensures customer engagement and increases their chances of purchasing items from the store.

This sensory Christmas display works to celebrate this holiday and encourage fascination among both loyal customers and individuals passing by.