The Pukka Christmas Dinner Pie Was Created with LadBaby
Michael Hemsworth — November 2, 2023 — Lifestyle
References: pukkapies & retailtimes
The Pukka Christmas Dinner Pie has been created in partnership with YouTuber LadBaby as a delicious holiday product that will help to raise funds for a good cause this season. The pie boasts the brand's signature golden puff pastry crust along with pieces of chicken, sage, onion, cipolata sausages and smoked bacon with a dousing of rich roast chicken gravy. The product will be sold with 10p from purchase donated to the Trussel Trust to support people experiencing hardship.
Marketing Director Isaac Fisher spoke on the Pukka Christmas Dinner Pie saying, "From the get-go, we knew we wanted to work with LadBaby to make this happen. Mark and Roxanne are Christmas icons and big lovers of savoury pastry, so we were thrilled to have them on board. We’ve had their input every step of the way for a truly collaborative partnership, from developing and taste-testing recipes to using their design expertise for the packaging. We’ve loved bringing this pie to life together, and we can’t wait for everyone to try it."
Marketing Director Isaac Fisher spoke on the Pukka Christmas Dinner Pie saying, "From the get-go, we knew we wanted to work with LadBaby to make this happen. Mark and Roxanne are Christmas icons and big lovers of savoury pastry, so we were thrilled to have them on board. We’ve had their input every step of the way for a truly collaborative partnership, from developing and taste-testing recipes to using their design expertise for the packaging. We’ve loved bringing this pie to life together, and we can’t wait for everyone to try it."
Trend Themes
1. Collaborative Product Development - The partnership between Pukka and LadBaby showcases the trend of collaborative product development, where influencers and brands work together to create unique offerings.
2. Cause-related Marketing - The Pukka Christmas Dinner Pie's donation to the Trussel Trust highlights the trend of cause-related marketing, where brands align themselves with social or environmental causes to build customer loyalty.
3. Savoury Pastry Innovation - The Pukka Christmas Dinner Pie's combination of chicken, sausages, bacon, and golden puff pastry demonstrates a trend towards innovation in the savory pastry market with unique flavor combinations and creative fillings.
Industry Implications
1. Food and Beverage - The collaboration between Pukka and LadBaby highlights the potential for collaboration and cause-related marketing initiatives within the Food and Beverage industry.
2. Influencer Marketing - The partnership between Pukka and LadBaby showcases the effectiveness of influencer marketing in driving brand awareness and product innovation.
3. Charitable Organizations - The Pukka Christmas Dinner Pie's donation to the Trussel Trust exemplifies the opportunity for charitable organizations to partner with brands for mutually beneficial fundraising campaigns.
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