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Wouldn’t it be an absolute delight if Christmas ads let you experience a magical firsthand account of a wonderful winter wonderland? Coca Cola’s Magic Machine achieves just that by literally opening up a doorway to a memorable Christmas experience that immerses you in the holiday spirit.

Unassuming pedestrians were directed by a sign to “Uncover the Magic of Christmas” and push a button on a Coca Cola vending machine. When the vending machine was activated, it revealed a room full of Santa, snow and everything Christmas.

Interactive Christmas ads help individuals get in the Christmas spirit, and Coca Cola does an excellent job achieving this goal.

Jonathan Brown, also known as Bizz, talks about the interactive campaign and how his poems were published in an anthology alongside side his mother's work in his latest Trend Hunter interview.