The red-haired raven is quite the beauty, displaying a little bra and bedroom eyes as she stares intensely at the camera. Intensely hued with an unmatched sexiness, the GQ September 2010 cover with Christina Hendricks definitely makes Desperate Housewives look amateur.
Implications - Youth consumers are increasingly skeptical of the gender and identity roles that have been handed down from their parents. There is no longer a center or ideal for beauty or behavior. Companies need to take this mindset into account when pitching products to this demographic.